c’è disagio tour

C’è Disagio Tour, translated can be “There’s Discomfort”, is a festival organized by the italian magazine Toylet, for who we already designed the brand identity. In this case we were asked again to produce the whole event communication.

The name of the event works on the ironical use of the term “disagio”, discomfort in english. The logo design focuses on, literally, turning the whole concept upside down. The brandmark shows how the meaning, for negative as it can be, can be exorcized.

For the events we also designed and developed the website.